maverick...

first published in brazil in 1988 as turning the tables, this book was the all-time best-selling nonfiction book in brazil's history. semler, the 34-year-old CEO, or "counselor," of semco, a brazilian manufacturing firm, describes how he turned his successful company into a "natural business" in which employees hire and evaluate their bosses, dress however they want, participate in major decisions, and share in 22 percent of the profits. semler believes that semco is different from most companies that have participatory management because employees are given the power to make decisions--even ones, with which the CEO wouldn't normally agree. the key message is to free workers from traditional management by rigid control, associated with an extrinsic reward system, to self-control with self-ethical value, associated with intrinsic reward//